HELZBERG DIAMONDS

Web design

 

PROJECT TASKS

wireframe prototypes

increase SEO value

site navigation

website design/development

 

DESCRIPTION

Helzberg Diamonds e-commerce site has grown by leaps and bounds. With mobile device shopping and site browsing, it is important to move towards responsive design. In preparation for the next phase to convert the site to RWD, wireframes were built with a grid system that can be stacked accordingly in the future.

 

In addition, Helzberg Diamonds wants to engage its customers with their site, provide more confidents in purchasing online, and strike an emotional cord between the brand and the consumer. To achieve that, more product information has been provided, lifestyle imagery included to make the brand relatable, and a providing an overall more user-friendly site navigation.