Bottle-O’s country wide are chock full of new and exciting beverage options. As a young demographic become a majority in a market of non-loyal consumers, it’s important to reinvent the language we use. Gothic Grog exists as a departure from the conventional beverage brand and stands proud in its self explanation. Medieval imagery is here paired with minimal line-work and a thin colour palette, appealing to the millennial generation. (This project is a mock.)