Good design doesn't grow old.
For 50 years, Barkers has served New Zealand men, evolving with each passing decade as tastes changed and palates evolved. And with any occasion, it's worth taking time to reflect on the continuous hard work and commitment collectively made. To mark the occasion, Barkers momentarily paused and reflected on the past, highlighting its DNA and what defined Barkers over each decade. While reflecting on the past, attention was also drawn to the future, ensuring Barkers not only continues serving those that have grown up with the brand but connecting and making it count for future generations.
A 50th brand mark and toolkit was generated and deployed over all channels while a brand campaign was produced, which both celebrated the past while looking to the future, highlighting Barker's ambition while reigniting the brand intent.
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Studio: Switch, Auckland
Client: Barkers Men Clothing
Project: Barkers 50th branding
Category: Brand identity, design, art-direction, brand campaign, packaging
We define and build brands that connect – where obstacles become opportunities, and visions ignite brand possibilities, becoming an intrinsic part of your business, building rewarding and lasting value.
Switch
Brand-possible®
Brand-possible®
