Pass it on!
Metropol is a widely known, daily newspaper for free, available at subway stations. Its advantage (free) is its disadvantage as well: people take it, roughly read it then throw it away: 1 person/1 newspaper, that's it.
Our task was to change this attitude and encourage people to pass it on to others after reading.
We decided to keep this message as simple as it can be, only giving a little executional twist: visualizing the newspaper as relay stick to strengthen the passing takeout. As the message was simple we wanted to match it with a simple graphic style, as well, with a little witty detail on each creative to please the sophisticated target group of Metropol.
Print for cultural magazines
Billboard #1
Billboard #2
CLP #1 and print for lifestyle magazines
CLP #2 and print for female glossy magazines
Print for sport magazines
Print for ice hockey sponsorship
Client: Metropol
László CSÁNK - marketing director
Mónika ANUCZ - sponsoration and event manager
László CSÁNK - marketing director
Mónika ANUCZ - sponsoration and event manager
Agency: Allison Advertising
Róbert GÁCS - creative director
Andrea HORVÁTH - art director / illustration
Miklós SIMITY - copywriter
Róbert GÁCS - creative director
Andrea HORVÁTH - art director / illustration
Miklós SIMITY - copywriter
Production company: Umbrella
Miklós MENDREI - animation director
Miklós MENDREI - animation director
Nóra LENGYEL, Gergő BURJÁN - animation
Zoltán HIDVÉGI - producer
Ádám SIMON - production manager
Zoltán HIDVÉGI - producer
Ádám SIMON - production manager
