MARKETING CAMPAIGN
Dream It, Design It (2020–2021)
As an art director on Adobe's marketing team, I worked with the featured artists on developing the key visuals for the Dream It, Design It campaign series. The goal of the campaign was to inspire creatives of all levels to use Adobe tools and bring their vision to life. Each artist's story included a hero video, how-to videos, articles on Adobe Discover and social media ads.
Javier Garcia
Javier designed a visual identity and supporting graphics for a local beekeeper using Illustrator, Photoshop and InDesign. His design feels timeless, playful and engaging and it has been successfully used in other projects across Adobe, including Adobe MAX keynote 2021.
Logo and banner design
Supporting graphics
Tutorial page mockups
Still frames from B-roll
Laci Jordan
Bold in style, Laci's posters inspire to take the first step and to be creative. She used Photoshop and Illustrator as her tools.
Poster designs and Discover landing page
Still frames from B-roll
Mat Voyce
Mat shared his process of creating animated lettering GIFs, that became super popular on GIPHY, using Illustrator and After Effects.
GIF pack, still frames from B-roll and Discover landing page
Jared Tuttle
Jared designed a visual identity for a flower shop and showed how to vectorize a logo sketch and make patterns in Illustrator that fit a number of applications, from stationary and packaging to social media graphics and merch.
Logo and application
How-to page mockups
Examples of social media ads featuring how-to content
Kemal Sanli
Kemal showed how to use Photoshop to design characters and objects with simple geometric shapes and painterly textures.
How-to page mockup
Examples of social media ads featuring how-to content
Team
Michelle Mahoney, Kendal Plant, Brian Yap, Maile Valentine, Robert Gilstrap, Nancy Lee, Skycar Creative, Emotion Studios, Alchemy Creative, Paige Montgomery, Rebekah Huang, Wayne Hoang, Vanessa Marks
Thank you!
