Sobre
A linguagem da American Life sintetiza performance, energia e qualidade.
Associando modernidade e tecnologia à saúde, ambientamos a marca dentro do lifestyle do seu público - atletas, praticantes de atividades físicas e pessoas que buscam mais qualidade de vida - em todos os elementos gráficos e detalhes das embalagens, além do tom da comunicação.
Definimos uma personalidade ativa, otimista e alinhada, que hierarquiza os diversos suplementos vitamínicos e alimentares da marca e conversa com todos os tipos de pessoas, através de uma tipografia imponente e um símbolo memorável.
About
American Life's language synthesizes performance, energy and quality.
Associating modernity and technology to health, we set the brand within the lifestyle of its audience - athletes, people who practice physical activities and people who seek more quality of life - in all graphic elements and packaging details, in addition to the communication.
We defined an active, optimistic and aligned personality, which prioritizes the various vitamin and food supplements of the brand and talks to all kinds of people, through an imposing typography and a memorable symbol.
Associating modernity and technology to health, we set the brand within the lifestyle of its audience - athletes, people who practice physical activities and people who seek more quality of life - in all graphic elements and packaging details, in addition to the communication.
We defined an active, optimistic and aligned personality, which prioritizes the various vitamin and food supplements of the brand and talks to all kinds of people, through an imposing typography and a memorable symbol.
