Early-stage investment in a business can be an attractive option for startup investors, allowing them to gain a stake in a company before it has become established. This type of investment typically involves taking a higher risk but offers more significant potential for returns if the business succeeds. Investors need to understand the business and its potential for success before committing to an investment. These investments can be made in the form of venture capital, angel investments, or equity crowdfunding. Early-stage investors should have knowledge of the industry and evaluate the potential of the startup before investing.