CC identity for students reimagined

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We set out to refresh the Creative Cloud identity for students by bringing their voice into the process. Partnering with Academy of Art University in San Francisco we invited two students, Julia Lemke and Michael Taylor, to reimagine the CC identity with very few creative boundaries. The concept they came up with is based on the idea of partnership; the artist and their tools, the student and teacher, the design community and the Creative Cloud. They attempted to create a unique installation every day for two weeks using a combination of various materials and techniques. This was a project where the process was truly more important than the result. A lot of people were involved in making this event happen but the short list is Michael and Julia, myself, Adobe art director Pooja Wadhawan, copywriter Nancy Lee, Jamie Calderon, mentor from Tolleson Design, and producer Jenny Appleton.