Derived from Sekolah Bunga Matahari’s main concept which could be concluded in five keywords: pengalaman nyata (real experience), pembelajaran kreatif (creative learning), eksplorasi (exploration), hangat (warm), and simple, this visual branding concept is using origami as the key element. Origami is considered something that is very tactile, which represents real experience and creativity. Besides, it is suitable with early education which revolves around progress, exploration, and imagination