Gap Launch on Amazon.com

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In November 2022, Gap launched with Amazon Fashion. This was a highly anticipated partnership that was in progress for approximately 2 years.

I was the designer appointed to work on this project, and was only supplied with an assortment of Gap's images and logos. I needed to support Amazon's strict guidelines while tethering it to Gap.

Through research on Gap's current look & feel and Amazon's live content, I was able to gracefully mesh them together with no changes requested from Gap.

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