Merch design for telecommunication conference

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Together with our friends Gen Store, we have developed a collection of merch for the Telecom Community Hangout (TTH '22).

TTH '22 is an annual conference of the telecom industry, held in different cities each year. In 2022 the event was moved to Sochi.

Neon lights, a bright blue-purple gradient became a basis for the conference style. The organizer's request was to preserve the corporate identity constants. But the most interesting part of the brandbook was a beaver mascot. And guess what? This guy became the main character of the first concept.

With the help of our illustrator, a modest inconspicuous beaver turned into a neon brutal beaver in the cyberpunk style. A leather jacket, of course, is attached.

Another design option is typographic, but at the same time dynamic. It highlights the main message of the event: "We are working further."

Both concepts were accepted by the client, adapted to merch and presented to the participants of the event. We are looking forward to the photo report to show our merch in life!