Allianz launched their new children's focused sustainable investment product using the story of a tree that grows with the child. The Kinetic was tasked to solve the art direction, illustration and animation for the project. Our idea was to straddle the worlds of emotive storytelling and trustworthy communication by creating a piece that drives the viewer to emotionally connect to Allianz’s investment product. The growth of the tree was used as a metaphor for investment, linking our concept to the various life stages as a child grows up.
