ASF | Saudi Associations Support Fund
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The Ministry of Human Resources and Social Development established the Associations Support Fund by a recent ministerial decision detailing the objectives of the Fund and the practical framework for the Associations Support Fund.
It is a fund with a legal personality and an independent financial liability that is strategically linked to the development strategy and the strategy of the non-profit sector. It is possible and supportive of associations through developing their resources and investments and activating their partnerships to achieve their financial sustainability and maximize their social impact.
The Associations Support Fund serves as a financial enabler for other charities and a generator for social investments. It aims to reduce the financial pressure on the government by investing and increasing the funds allocated to the sector.
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Agency __ BeStudio
Client __ Ministry of Human Resources and Social Development
Year __ 2022
Country __ Saudi Arabia
Associate Creative Director __ Mohammed Karafaki
Senior Designer __ Omar Nasser
Our logo is the most visible aspect of our brand, and it will give us a distinct presence. The logo was created using a well-thought-out brand strategy and logic.
Our logo is made up of a simple yet emotive symbol and logotype that represents the multidimensional, holistic approach we take in attaining our common goal of supporting the building of an emotional relationship with the audience.
The new ASF symbol emphasizes the accuracy and collaboration that are
central to the ASF mission, principles, and brand ideas.
The goal was to develop a brand that embodied all aspects of sustainability, enablement, and growth.
The symbol depicts two arrows collaborating to form an inferred full cube, a stable fundamental geometric shape.
In line with the ASF positioning a grid was created which, though
its graphic simplicity, symbolises two arrows reflects the sincere
relationship between ASF and partners.
This relationship takes the shape of two arrows which meet and
expand across a flexible graphic system, which is adaptable to
different platforms and formats, and which acts as a container
for images and text.
