"Pinta" is not only the Spanish word for "pint" but also a popular Argentinian expression used to denote a good plan or idea that one is enthusiastic about. In line with this spirit, Pinta Cine is a film series organized by 23 Ríos, an Argentinian brewery, that brings together film and beer aficionados for a unique and enjoyable event. The primary objective of the series is to showcase classic films on a large screen and create a relaxed atmosphere with beer, popcorn, and great movies.
Our team was responsible for developing the branding for the event, including naming and creating communication materials for both digital and print platforms. To achieve this goal, we designed a series of posters featuring a paper shape that could be easily customized to match each film in the program. The shape was intended to be read as both a pint of beer and a film director's megaphone, capturing the essence of the event's fusion of beer and film.
