RGS is an insurance company with 12.9 million customers. In 2020 it has decided to expand its services and launch startups under the brand My_Service — Dom, Med, Auto.
My_Service Dom helps to deal with household issues: change or repair bathroom facilities and electricity, schedule annual control of utility systems throughout, control the repair works and order cleaning services. From 2021 to 2022 we were managing the product design, research and brand development.
Interface
Dom and Auto are made within one design-system. There is a catalogue of over 100 services inside each project. Neither of the services may be announced as priority ones since each of them is popular among the users. Search button has become the central object on the page. The colour differentiation has simplified the searching and completes the navigation.
In case of an urgent matter there is an online master available 24/7. It’s a specialist with knowledge and skills of an electrician, a plumber and a locksmith. He can help to deal with the problem or order a service needed. Afterwards he can also inform how to avoid malfunctions in the future.
After JTBD-research we divided all the services into urgent and non-urgent. For the urgent ones we tried to make business processes more beneficial for the customer. For example, to eliminate the pipe leak using video conference with a plumber and only after proceeding with the payment.
Graphics
In case something important has broken down or gone out of control, a person seeks a fast solution and tries to find his problem among hundreds of services.
The graphic reading speed must be high to meet that expectation. Graphics detailing aims to be realistic yet with little simplifications to avoid excessive noise within small forms where an object is perceived as an icon.
Product Design
Valera Pieuniou (2020—2021)
Valera Pieuniou (2020—2021)
Pavel Abramiankou (2020—2021)
Research
Artem Gaidukov
Anna Dolginova
Art Direction
Sergey Khorosh
Fonts
My Service, exclusive font by Letterhead
Suisse Int’l by Swiss Typefaces
2020 — 2022
