An integrated campaign that was created to encourage consumers to upgrade their home broadband to wifi 6. By titling the campaign - Life After WiFi 6, this plays off the common lifestyle of regular working young adults beginning their "life" after 6pm when work ends and unwinding starts.

The creative direction and primary objective was to showcase the pains of having limited bandwidth in a fun and tongue-in-cheek manner to intrigue viewers and capture the attention of younger target audiences. 

This spot features 4 housemates battling out in a dance off for the limited bandwidth in their home. 

Collaterals consists of OOH panels, in-store posters, animated social media post, digital banners and video cut downs.