Unknown Entity again returned to me and asked me to develop a new logo design that could be used both online and offline on a range of publications. I wanted to create a logo that be minimalist in nature but also eyecatching at the same time, thus coming up with this design.
I presented my initial concepts to the client to gauge thier response and the general consensus was that it looked too "informal" and "child-like". Rather than altering the design, I decided to take away part of the initial concept leaving just the 'eye' elements with the text and the client really liked this approach.
