Green and Lean were a startup food company with the concept of supplying healthy meal alternatives for workers during the lunchtime period. The main basis for there company was to communicate across to customers that healthy eating held more significance over simply exercising alone. They presented an initial idea and brief but stated that the name "Green and Lean" was purely a placeholder and that they were open to suggestions to change the name.
I decided to change the name from "Green and Lean" to "goFresh" in an attempt to further communicate the healthy and nutritional values that a customer would expect to purchase from one of the meals.
