I was tasked to transform a New York loft space into a branded party for the announcment of SJP's new greeting card line. The event needed it's own brand, but also needed to tie back into the design and look of the cards she and the Hallmark team had designed.

Gold Foil Stamp

To pay homage to Sarah Jessica's persona, her cards were hung on a garment rack.

This also allowed the guests to easily view the cards