Panificadora Renascença LTDA is a company that has consolidated 32 years of history and tradition in the bakery segment. Located in Bairro Santo Antônio (Vitória, ES, Brazil) the bakery has as its main activity, the manufacture of bakery products and confectionery of own production.

Conducted at the Vasco Coutinho State Technical Education Center (Vila Velha, ES, Brazil) in the curricular enrichment project. 

The construction of the Visual Identity is based on the tradition, accessibility and flexibility that this brand has provided to its audience in these 32 years in the market.

The logo has both horizontal and vertical signature versions, resulting in the flexibility in communication that the brand wants to achieve, a new cycle, a new rebirth.

Tradition was the key word that added to my creative process, I worked with a color palette that would transmit exclusively on coziness, comfort and conquest in the Rebranding. The primary colors: red and cream, represent tradition and conquest (red) and the color of wheat and comfort (cream). As for the secondary colors, earthy colors were selected that refer to the way the bakery works, in a more artisanal way.