This is branding for a tattoo artist. What is one of the first things that are associated with tattoos? I would say it's roses, ink, and a tattoo machine. The first two are for that reason the main visual elements of this branding.
The rose is used as a the brand mark in the logo but also the facade branding of the tattoo parlour. The ink comes back in the logo type, which is fully customised. Bebas Neue Regular is used as the base type and I adjusted the type for the corners to be rounded. It adds to a more welcoming and open feeling.
In the 'O' in the logo type, you can find the reference to an ink drop that serves as the counter of the character. It is a subtle reference that makes the logo more interesting and unique once it's observed.
Various logo versions are often a must. From brand mark, to primary / secondary logo, to favicon, the branding is designed so that is recognisable everywhere.
