Ignatius Andrew Sadono's profile

Experimental Branding | Senayan Resevoir Park

One of experimental brandings I made, as I was looking at SkyscraperCity and there is a discussion regarding the future of the land that used to be Taman Ria Senayan.
 
Despite winning a lawsuit few years ago, both the government the developers have no clue what are they're going to do with the land. Of course they cannot build a mall, but they can't re-build the theme park either. While the government wanted to make it as a large park, the developer wasn't too keen with the idea, regarding Taman Ria's heritage as an amusement park and entertainment center.
 
So I 'sort-of' think the solution will be, a eatery-entertainment center with museum and indoor stadium inside the building, and it will take only 20% of the landbank (they can maximize the potential basement area than expanding the building which will took 40% of the landbank). The rest will be focused on greenery and the lake. Much of similar concept they wanted because the permit only for playground-restaurants.
The reason why I call it 'Senayan Resevoir Park' because the focus is the lake as a main attraction for water activities, as well as a resevoir for the area nearby. The lake took for at least about 70% of the landbank, which is enough to keep the area from flood.
 
The idea of the logo is actually came from dancingg fountains, whereas moving water usually described magical feeling of happiness, awestruck and celebration of life.
Directory Guide
Elevator
Monument Signage (on the entrance)
Signage
Experimental Branding | Senayan Resevoir Park
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Experimental Branding | Senayan Resevoir Park

One of experimental brandings for the fate of the land that used to be Taman Ria Senayan in Jakarta, Indonesia

Published: