Branding Design for UpMarket -
Investment Advisory
Investment Advisory
Background:
UpMarket is a startup that provides expert investing advice to individual investors.
They offer a range of services to help clients diversify their portfolios and access a new investment options. Whether you're a seasoned "veteran" investor, or a newcomer, Upmarket is there to help you out.
Problems Encountered:
UpMarket needed to emphasize their ability to help people and show their worth. They want to inspire young investors but also give a sense of security to more experienced clientele.
Solution:
Initials forming an open lock and thick, heavy lines, reflects the brands commitment and conveys a sense of security and trustworthiness.
Thanks to this strong, cohesive branding, UpMarket has been able to establish credibility and stand out in a crowded market, attracting investors and giving investors the tools and resources they need to succeed.
As a result, they've increased the number of their clients by 28%.
