Ecoprotec - Evolving a brand.
Lionheart Treatment Products is the UK's leading independent producer of cleaning, sealing and aftercare products for the stone and tile market. In 2020 they launched a unique eco focussed interior range of products branded ECOPROTEC alongside their current LTP brand for interior and exterior products. 2022 saw the range firmly established, and Director, Mark Atkins was keen to develop the brand further - it was time for the range to evolve, grow up, and stand on its own two feet. .
A new beginning
The solution was a revised brand identity, an extended product range, targeting new markets and a brand new e-commerce website, giving the company's in-house team full control of online sales.
Expanding the family
A twelve-strong exterior product range has been created to expand the reach of the ECOPROTEC brand targeting the garden landscape market for 2023.
The interior range labels will evolve across 2023 to align with the exterior range designs.
Telling the Story
To support the relaunch, a new range of brochures, in print and digital formats showcase the evolved branding and extended product range for 2023.
Controlling the online delivery
Key to the new strategy was a website that the in-house team could control.
A shiny new e-commerce website was duly delivered along with training and support and will continue to evolve across 2023.
A shiny new e-commerce website was duly delivered along with training and support and will continue to evolve across 2023.
Visit the full website at www.ECOPROTEC.co.uk
Supporting the growth
To support the sales team in expanding the product reach a suite of marketing support materials were produced. Including YouTube channel web banners, traditional print banners, technical data sheet templates, document templates, and product display.
Here you see the old identity before the revamp
