BRAGI™
Brand Development for BRAGI,
and refreshing and creative Brazilian clothing brand.
Brand Development for BRAGI,
and refreshing and creative Brazilian clothing brand.
The BRAGI story begins with two brothers passionate about creativity and technology creating a world, a way to let people express themselves without being afraid of who they are. T-shirts were the beginning, BRAGI was created as a breath for the fashion world, a child's touch for a very serious environment.
Streetwear as it was needed a revolution, a change, and BRAGI had the answer. Through AI, they developed unique characters that could never be reproduced by any technology or person. Bragi mixes technology, fashion and informality, and for that they needed a brand that could handle all these needs in a variety of communications and contact points. BRAGI invited me to develop your personality, your voice and show your joy to the world.
Don't be afraid of the absurd! The only established rule. In addition to being collectible, the brand has a super fun personality and to show that I needed to delve into its universe and understand its consumers, to find the fine line between high fashion and irreverence.
Affirming its place in fashion and re-energizing the brand, the new BRAGI is informal, changeable, full of personality and, above all, fashion. The design around the brand is based on awakening happy emotions, human traits, that's why we use typography that is almost crossed out on the products. The central point of the project is to connect with people uniquely, communicating all the beauty of BRAGI without losing professionalism and excellence.
BRAND STRATEGY & NARRATIVE, VISUAL IDENTITY, BRAND VOICE & MESSAGING, PACKAGING, BRAND GUIDELINES
