This beautiful collection is one of my favorites out of all the Moomin collections I have created. As the designer, my responsibility was to develop a collection with a strong visual story, concept, and design. The design process involved several stages, including creating a mood board, developing concept, generating material ideas, designing surface patterns and illustrations, creating product designs, designing labels, selecting colors and making product cards. Each step was taken with care and consideration to tell the story behind the collection.