Spruce Health is a cloud-based telemedicine platform designed to help healthcare professionals and clinics communicate with patients via text, video or audio communication. Key features include workflow automation, secure file sharing, rotation scheduling, call forwarding, electronic payments, analytics, and reporting. I was invited by the internal design team to collaborate on the branding redesign from the ground up.
We developed a streamlined iconography set that simply and effortlessly flexes the brand’s architecture and visual scope keeping a natural balance between functionality and expression in every mark.
Colors play a big part of Spruce's brand. It's encapsulates the principles, trustworthy, personality and feel of spruce. To accommodate that, we have expanded the palette, pairing and adding variety and flexibility across communications for today and for the future.
The brand photography captures the doctor and patient relationship. Providers and patients alike should come off as confident, yet lighthearted. Color in general is bright but not poppy or over saturated using tones of Spruce Brand palette adding harmonic shades.
Credits
Creative Director→ Hannah Benicio
Visual Design→ Elvis Benicio
Photography → Gia Goodrich
Motion → Tayssa Marques
Visual Design→ Elvis Benicio
Photography → Gia Goodrich
Motion → Tayssa Marques
