Few people don’t know about the tragedy that occurred on April 26, 1986 at Chornobyl Nuclear Power Plant. One night turned the place of the future into a place of memory reminding the world of the price of human error. But few people know that the cities of Chornobyl Exclusion Zone are gradually disappearing: they are being destroyed by time and absorbed by nature. This means that over time, people won’t be able to see the direct consequences of the disaster that changed the world.

We decided to create the Exclusion Zone’s branding to draw attention to the disappearing places of memory. We want people to have a chance to see everything with their own eyes and learn an important lesson: every action has a consequence.

Every year the image changes and gradually disappears. The end point of the logo's existence is 2064, when Chornobyl Power Plant will be completely decommissioned.

This way we close this cycle of history and open some space for a new one.

Next, we created the whole visual system around the logo. Just like the logo, it changes every year. However, we have decided that these changes will not take place every January 1, but every April 26 instead. From now on, the new year in Chornobyl will begin on this day.

The new visual system, changing every year, makes each item a collector's item and turns it into a part of history. It also gives us the opportunity to combine past and future in one space, reminding people that the past always influences the present.