Brief Overview
As the world changes so does consumer behaviour and spending patterns, because of this CELLINI wants to launch the brand on TikTok to attract a younger audience and position the brand as the go to brand for all things bag related. Be it a luggage bag for travel, a wallet or even a laptop bag.
We need to develop a TikTok strategy that will not only create brand awareness and affinity but also increase market share.
Brand Overview
Launched in 1979, CELLINI provides functional and aesthetically pleasing luggage to consumers on the move. With a standing philosophy to continually innovate and inject new and functional ideas into the travel industry, and to “provide for travel and business convenience”, CELLINI has the winning formula that perfectly combines form and function, while consistently introducing must-have products.
CELLINI designs products that “ensure a comfortable and convenient experience, where your luggage positively affects your journey and daily activities”. As a lifestyle brand, CELLINI offers luggage for any occasion (travel, business, and commute). Added to the CELLINI product offering are wallets & purses, luggage accessories and handbags.
Results
In just under a month of launching the TikTok Strategy, the new CELLINI TikTok profile gained over 2500 followers, 4683 likes and a million views.
