Kia Holiday Joyride
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A holiday joyride experience like no other...!
Kia Holiday joyride, is a project about how creative, technological, and medical innovation can work in harmony, to bring a bit of festive joy to children with cancer.
Our role, was to create an experience the children would never forget, in for form of a 3 minute immersive animation, played within an LED light volume, surrounding the new Kia EV6. The effect, for the kids, was as if the car was moving though a magical land of light and colour. We take the kids from a normal light show, to the North Pole.
We then directed an add, filming their excitment for a national 60 spot.
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The Film
We were partly inspired by ‘The Way Home For Wolf’ children's book; in that taking us on this journey were several festive animals that travel with the children in a relay race, through snowy landscapes filled with snowflakes, to snow-filled forests, to above the clouds and into the star-filled night sky, before helping us find the North Pole. Designing this journey and seeing it light up the car through the immersive LED stage, was nothing compared to seeing these brave children's faces light up with glee.
It was a joy to work with David & Goliath and Kia, in what has become a heartfelt career highlight.
POV experience internal representing what the children saw through the Kia EV6's windows and sunroof.
In contrast to the inherently sweet nature to the project, was capturing the slick curves of the EV6 when lit by the LED light stage in all it's glorious detail.
Details of the car and reflections.
Wide shots of the car within the LED installation.
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The Design
Environment final designs.
Animal 'guides' final designs.
Example asset design.
Animation R&D + Character animation previsualisation.
For Jono xxx
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Credits
Client: Kia Motors
Agency: David & Goliath
Production Company: Nexus Studios
Director: Factory Fifteen
Animation By: Factory Fifteen
DOP: Paul Theodoroff
Virtual Production Company: Vū Studio
Editorial House: Spinach LA
Color: TRAFIK
VFX and Post: Jamm VFX
Music and Sound Design: Barking Owl
VFX and Post: Jamm VFX
Music and Sound Design: Barking Owl
Mix Facility: Margarita Mix
Factory Fifteen Team:
Directors / Designers: Paul Nicholls, Jonathan Gales
Producer: Chris Barnes
3D Artists: Benedetto Bertozzi, Ares Simone Monzio Compagnoni, James Drummond, Vincent Filhine, Marisa Marques
3D Animator: Ricardo David, Hugo Rosado, Tiberiu Irimia
2D Animator: Luca Brenna
2D Compositor: Paul Nicholls, Alexey Marfin
