Jongwon Lee's profile

PAN AM - First Class Life Product

Jongwon Lee
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Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity
Application Design Brand Design branding Packaging pan am product design Style Guide visual identity

PAN AM - First Class Life Product Brand Concept & Style guide
PECO MART
March-May 2019 | 참여도: 100%


미국 항공사였던 팬암을 라이프스타일 브랜드로 재탄생시키기 위해
브랜드 리포지셔닝, 브랜드 컨셉, 제품 컨셉 및 제품 카테고리 선정, 타겟 페르소나, 브랜드 스타일가이드 등을 작업했습니다.

Pan Am, which was an American airline brand, is reborn as a lifestyle brand in South Korea.
I have worked on brand repositioning, brand concept development, product concept  & product category selection, and brand visual style guideline.


Successfully launched and on sale now! 
PAN AM - First Class Life Product
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Jongwon Lee's profile
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PAN AM - First Class Life Product

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