This is Academic Excellence* Integrated Campaign.
MarketSpace worked with Propel Schools on an awareness campaign to drive fundraising efforts. Through a 360° integrated marketing campaign, which includes print, email, online and public relations, we developed powerful promotions that showcased exactly what makes this group of charter schools so different from their public school counterparts. It was important that MarketSpace find an intriguing way to get donors attention, while also highlighting all of the amazing things that Propel Schools offers their students thanks to the additional funding they receive.
In regards to the print campaign, we placed the four ads within theater program books for the Pittsburgh Cultural Trust and other related organizations. These placements helped to reach our specific audience, who are likely to frequent these shows and events.
Each print ad, email blast, and public relations effort needed to lead back to something exciting – so MarketSpace developed a microsite specifically for the campaign. The microsite uniquely functions with a results page that animates as viewers scroll, an interactive true or false section, and informative pages about the Propel story and other special features of the school.
The microsite was developed so that when donors follow a QR code or the URL on a print ad or email, they would be met with an interesting, interactive platform.
Check out the website at www.propelschools.org/ipad
