Considered a novelty, matchbox labels have come to be genre of graphic design within the art movement for which it was created. The purpose of this project was to create a public service campaign which focuses on a specific aspect of “fire safety” in series of 3 matchbox labels. The word “fire” has a multitude of connotations, so a specific connotation was selected to communicate across the series, which was fire safety while cooking. In addition, a time period was selected: the 1960s. Finally, the color palette was inspired by illustrator Kay Lovelace's work in the cookbook "Brave the Woods".
