To answer this, we came up with the following theme:
I created the logo using Cinema 4D and Photoshop for post effects
We then created messages which would illustrate the theme and make it relevant to the audience. These messages were applied to POS and a CI was created. We decided to use models in various poses to create imagery for the POS.
I directed the photoshoot where we used poses that showed pride, reign and dominance. The photos of the models had them in poses which expressed confidence, bravery and strength which is how we wanted the audience to feel.
The work session of the Convention saw presentations done by senior members of the Build it brand. For this, I created a PowerPoint Template.
I also created presentations for some of the presenters
