Brand identity design for Eagle Crest, a one-of-a-kind golfing experience company that also provides social opportunities through live entertainment, event space, and golf simulators with tavern access.
In this project, the client needed repositioning, a new website, an identity redesign, and a launch strategy. I was tasked with overall creative direction and designing the visual identity. To achieve our project goals in positioning the client as the leading public golf course and social club in the NY state, I designed a brand identity that was rich with modern and stylish visuals that helped reinforce the professional, classic, and welcoming brand messaging.That included a logo suite that provided a sense of quality and tradition. The submark logo also helped create visual impact, combining initials in a classic and elegant manner.
Now equipped with a new brand identity, graphic elements, creative patterns, and much more, the brand was ready to step up and outperform the competition.
