Brand Communication Message
Jadeer’s communication message directly stems from the solidity of the Antelope Canyon;
“Solid Foundations, Brighter Future” and develops as the bright future from the light across the tunnel.
In a sense, Jadeer will be a symbol of the Canyon, the passage of time, and the fact that there are things larger and greater than themselves and that our moral ground will be just as high.
Our challenge was to create a corporate and solid brand identity that represents the brand equity and solidity, and expresses the message behind, of being out there in the market with about 20 years, just like the canyon that is curated among many years to shape its solid and experienced texture.