The assignment was to create a set of 3 posters as a part of a Mini Advertisement Campaign for Chumbak Store.
About the Brand: Chumbak is India’s Leading Design Led Lifestyle Brand that creates joyful products in categories across home décor, fashion, accessories and personal care.
Idea and Concept: Chumbak products add life and fun to any boring surrounding with their quirk. I decided to take a particular product series i.e. Planters by Chumbak as the focus of my posters to present this idea.
Since plants a life form itself if placed somewhere indoor, bring an element of life inside, similarly Chumbak planters in the shapes of animals also bring the outdoors to our indoors and to show this I have shown planters along with illustrations of animals having fun as if in their natural habitat.
This shows how if Chumbak Planters are added to a space, it comes to life.
LAYOUTS
FINAL POSTERS
APPLICATION - MOCKUPS
Idea and Execution by: Mrinal Chawla
