GJEODETI is a young and passionate company in the field of geodesy. Since the field ‘is not' associated with creativity, the idea to redesign the logo, which was not even two years old, appears as the need to create a visual identity to better position the company in the market, which we have achieved.
Creating a representative, memorable and attractive identity was the point from which we started. Showing continuity in the creation of the company's identity, while maintaining and adapting some of the previous constituent elements was the main approach. Therefore, the simplified symbol of the compass and the addition of orange-yellow dots to the existing green palette are the biggest interventions that have created the new visual identity.
