Scenes from Iowa (Alternate)
Des Moines, Iowa
Design Achievement
In a project led by DLR Group, a collection of prominent landmarks in and around Des Moines, Iowa, were brought to life through experiential graphics and custom prints. The final outcome featured notable locations, including the Iowa State Capital, the Center Street Bridge, and 300 American Gothic Street, known for its association with Grant Wood's iconic painting, "American Gothic." The graphics were meticulously crafted in an illustrative style, capturing intricate details. The chosen color palette exuded a tranquil ambiance. Accompanying the poster versions were brief yet informative descriptions, unraveling the narrative behind each depicted moment of significance.
Scope Summary
DLR Group spearheaded a project that encompassed various design options, including expansive wall graphics and a collection of frameable custom prints. The artwork was thoughtfully created to offer flexibility in terms of repositioning and formatting, allowing its application on merchandise like buttons, shirts, tote bags, and notebooks. As part of their responsibilities, DLR Group oversaw the development of all experiential graphic elements throughout the project.
