The solid basis of any digital product starts from the branding. One of the things I love to do before revamping or creating any digital experience, is to upgrade the brand so it can stand out and works as an advantage to your final product.

The most challenging brand design, done for IdealzOne a unique identity that can stand out in all adaptations. The icon was tailored by bringing in the figure 1 and the iconic play graphic. Hand-sketched variety of options to bring down to this final version.