We had recently implemented RFID scanners for day and season ticketholders. This web image was designed to promote the day ticket user's ability to save money and the environment by reusing the same ticket throughout the season.  

  

Below the web image you can see a mockup of that season's day ticket, with the QR code and "RELOADABLE" mark on the top right. The QR code would take users to a web page that I designed and built, with customized links and tools for either the day pass or season pass holder, depending on which code was scanned.