PROBLEM
Turkey will be a water poor country in near future. And yet, people waste like there is no tomorrow. 4 years ago Finish started a water preservation campaign. 6 million households stopped pre-rinsing, but there are 16 million more.
SOLUTION
In these days the economy is a hot topic. People think about their assets to leave to their children even more nowadays. So, we focused on the concept of legacy. Houses, cars, lands, money... are the most common assets considered as legacies. We reminded that water is the most important legacy one can leave to their chidren.
TVC
CASE
AWARDS
FELİS
Integrated / FMCG: Felis
CSR / Fight with Climate Crisis: Felis
Film / FMCG: Merit
CSR / Behavior Change: Merit
MIXX TURKEY
Branded Image: Bronze
CREDITS
Client: Finish
Agency: Havas Istanbul
CCO: Ergin Binyıldız
ECD: Volkan Dalkılıç
Creative Group Head: Ömer Ceran & Serhan Koçak
Copywriter: Ozan Yücekuş
Art Director: Emrah Yıldırım, Oğuz Can Arslan, Ebru Kasal
Account Director: İrem Kara
Account Executive: Buse Nur Böbür, Burcu Gulec
