VICE Global Logo ID Illustrated Animation 💫
I worked with the motion director at VICE Media Group, to create an illustrated animation for VICE’s Global Logo ID series.The collection of animated logos is published as interstitials for VICE TV and promotion across VICE. I was given the creative freedom to “go crazy” and come up with the storyboard and concept.
The series has garnered a 2022 Gold CLIO Award.
Illustrator & Cell Animation: Loe Lee
Creative Director & Animator: Assaf Clements
VP Global Design: Julie Ruiz
Creative Director & Animator: Assaf Clements
VP Global Design: Julie Ruiz
Process:
We combined my illustrations and cell animated frames with Assaf’s motion graphics skills.
We combined my illustrations and cell animated frames with Assaf’s motion graphics skills.
Scene 1: Cell Test Frames for Face and Background Elements
Scene 2 & 3: Cell Test Frames
Scene 4: Cell Test Frames
Final Scene: Cell Test Frames
Final Animation as GIF:
Design Tools: Procreate App, Adobe Photoshop
More Illustrations on @byloelee
