Markazia, Toyota's authorized dealership in Jordan, is facing a challenge that is affecting the brand's reputation when it comes to maintenance. Fake spare parts are flooding the market and it is hard for the average consumer to tell the difference.
So, we needed to remind people to pay attention and make sure to go for the original; even if the spare part looks the same, they’re not the same.

This professional campaign titled 'Close enough not good enough.' was published in Jordan in March, 2022. It was created for the brand: Toyota, by ad agency: Wunderman Thompson. This Outdoor and Print media campaign is related to the Automotive industry and contains 3 media assets. It was submitted 6 months ago.

Credits:

Executive Creative Director: Basel Jumaa
Senior Art Director: Mohammad AL Nazer
Photographer: Ale Burset