DLR Group - Phoenix Office
Phoenix, Arizona
Design Achievement
As part of an extensive rebranding initiative, several offices within the firm opted to update the experiential graphics adorning their spaces. The Phoenix office collaborated with DLR Group's internal client-facing graphics team, the XGD Studio, to introduce a revitalized aesthetic to their environment. One approach devised by the team involved incorporating elements of local architecture, landscape, and nature into the design concept. By employing a limited color palette and custom typography, the concept sought to create impactful moments throughout the space. Delving deeper, the design also features hidden elements and "Easter eggs" that add an element of intrigue and keep the graphics dynamic and engaging as new information gradually unfolds for the viewer over time.
Scope Summary
The project encompassed the implementation of the new DLR Group logo, brand messaging, and experiential graphics within the space. The graphics encompassed a mix of expansive wall graphics and custom screen prints that were elegantly framed. Responsible for both the brand updates and experiential graphics, the XGD Studio at DLR Group skillfully executed the project.
