It is a one-of-a-kind experience that guides new users through the learning process of soldering, debugging and coding their own special UNO board. For this unique project,
we prepared a punchy and colorful campaign.
we prepared a punchy and colorful campaign.
The Product
When the users finish the assembly, they can directly start experimenting with a fully customizable audio synth. They can modify the cardboard packaging for creating a more friendly and personalized look to their liking.
Storyboard
As the concept of the campaign is mainly focused on 80s vibes, we didn't hold back in terms of graphical references, easter eggs, funny puns and visual clues that could resonate with an audience that lived the 80s and 90s. The campaign video is staged as it is from the eyes of a person zapping between different tv channels full of commercials. However, each segment is in fact explaining the features of our product by sharing details about its special aspects and attributes. The commercial ends with a bang, bringing you back to a fully realistic (and honestly badly dubbed) telemarketing session with our very own special tv-marketer who is the actual project manager of this product.
The 3D Design
Getting back to the past is a pretty darn task to deal with, mostly because time machines aren't still a thing (blame it on covid), so we decided to collaborate with a very talented 3D artist that helped bringing our concept to life. Together with our own 3D design team, we defined the lighting setup, color scheme, textures and materials with our concept in focus, so that the theme can be easily recognised as vintage 80s vibes. For all the 3D elements of our campaign, we used Blender.
CREDITS – | Product Concept & Design: Giuseppe Pinto, Fabrizio Garda & Andrea Foschiatti | Content, Messaging, Marketing Strategy & Soundtrack: Anna Viganò | Art Direction: Fabrizio Garda | 3D Direction: Tuǧrulhan Ektuna | 3D Modeling: Fabricio Troya | 3D Render & Animation: Dario Laurita | Video Editing: Giuliano Cozzi | Graphic Design: Fabrizio Garda & Fabio Ferrero | Portfolio Design & Mockups: Ilaria Bocca
All content by Arduino® | arduino.cc
All content by Arduino® | arduino.cc