KIA has utilized pop culture to advertise for their brand new model of the Soul and what better way to do so than with Lady Gaga. Expanding on the popular commercial with the KIA hamsters, I've developed an entire site to show the partnership between Lady Gaga and KIA advertising both all aspect of the car as well as The ARTPOP: Artrave. Perhaps this marketing tactic could entice the fans of Lady Gaga and increase the purchasing decision of the KIA Soul.
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