Larry H. Miller Dealerships: Visual Identity

•

In late 2021, Larry H. Miller Dealerships was acquired by the Asbury Automotive Group. As part of that arrangement, a logo update was needed. The new logo system needs to be modular, so that it can be modified and applied across 50+ dealerships. Asbury Automotive is a digitally focused group with industry leading technology and a guest-centric philosophy, so the new mark needed to be friendly and forward-thinking.

Client: Larry H. Miller Dealerships | Agency: Saxton Horne Communications

Creative Direction: James Kenison | Writing: Nick Mathews
Design: James Kenison, Patrick Schulz, Chris Wells