A full page advert that ran in a leading Facial Aesthetics journal, which contributed to a significant uplift in traffic to the Med-fx website. 

• InDesign, Photoshop, Illustrator

A Full page advert that ran in several Dental journals, which spoke to dentists that offer Facial Aesthetic procedures in their practices to promote DD as being able to provide all of their practice needs from one outlet. 

• InDesign, Photoshop, Illustrator

The design of the GR White Papers was given an uplift by enhancing the design, creating an appealing cover, and making better use of the red from the primary palette. 

• InDesign, Illustrator

This infographic was the originator of the GR illustrative style. It introduced narrative as a medium to convey a message and was far more engaging that a standard diagram. 

• InDesign, Illustrator

This four page flyer marked a change in direction from the standard double sided Letter sized literature that was usually handed out at events. This allowed for an easier way to digest information, and being produced on thicker stock meant it was more likely not be be easily crumpled and lost in with a pile of collateral from other vendors. 

• InDesign, Photoshop

As Facial Aesthetics are seen as a luxury offering, it was decided to create a high-end product portfolio to demonstrate the range of product provided. This gave us an easy vehicle to cross reference products as well as demonstrate entire ranges. 

• InDesign, Photoshop

The facelift that was given to the Orthodontic Catalogue saw a dramatic change in approach with the introduction of bright colours and artistic flourishes. 

• InDesign, Photoshop, Illustrator

The face lift was carried on inside the brochure by earmarking products and giving them feature pages that explained their features in a little more depth. 

• InDesign, Photoshop, Illustrator

As Click Dental was a disruptor in the market by taking a digital first approach, printed collateral was still needed to establish us as reputable company. The silhouettes on the front nod to the different aspects of dentistry that we covered. 

• InDesign, Photoshop, Illustrator

The Click Dental Catalogue didn't shy away from colour as was seen by our customers as a refreshing change from competitor offerings, it that we went to great lengths to picture all product variants rather than just show one generic image for a range. 

• InDesign, Photoshop, Illustrator

A self-initiated project that saw me take an Annual Report from a well known brand and reimagine it. For this, I played on the Ted slogan 'Made in Heaven' and used heavenly blues and gold throughout, with images and charts shown throughout featuring a 'stitched' aesthetic. 

• InDesign, Illustrator

Discover magazine was an entirely new concept in dentistry at the time as it was the first time a wholesaler had published something that put dentist's in the spotlight. It gave them the opportunity to talk about subjects they were passionate within their practice as well promote various events they were involved in. 

• InDesign, Photoshop

Discover Magazine also provided a platform to manufacturers to promote brand new products to market that made a difference to how practices are run. In this case, these tubes are made from entirely renewable materials, the first of their kind to do so. 

• InDesign, Photoshop

Another self-initated project which allowed me to try less promotion heavy layouts. 

• InDesign, Photoshop

As a self-initiated project I was able to use image and type more dynamically and create a more contemporary look and feel. 

• InDesign, Photoshop