With Rimmel London's new Sweetie Crush Nail Polish line set for release, there was a big push to use social networks to self promote the range. Rimmel London offered prizes to individuals who snapped themselves using #sweetweets #sweetagram to create an online buzz.

 

The five shades needed a print handout card designed to complement the range and advertise the competition.

 

The campaign saw an increase of traffic to the Rimmle Twitter and Instagram page.